Describing Your Goods and Services
Examples
PARIS HILTON
SNOOKI BY NICOLE POLIZZI
THE GAP
Class 25: Clothing, namely, pants, shirts, tee-shirts
MCDONALDS
Class 9: Sunglasses and sunglass frames
Class 14: Watches
DOMINOS
Class 30: Hot pizza made to order for consumption on or off the premises
Class 43: Restaurant and carry out restaurant services pertaining to the baking of hot pizza pies made to order for consumption on or off the premises
Additional Tips
Be clear, specific and concise.
Yes
Class 3: T-shirts, jeans, and bathing suits
No
Class 3: I plan on selling clothing
Yes
Class 43: Restaurant services
No
Class 43: I’ve opened up a restaurant that will also sell coffee products. I also sell cookies and books.
Avoid using open-ended terms (e.g., etc., including, or such as).
Yes
Class 3: T-shirts, jeans, and bathing suits
No
Class 3: Clothing, such as t-shirts, jeans, bathing suits, etc.
Don’t use parentheses or brackets.
Yes
Class 25: Clothing, namely, hats and socks
No
Class 25: Hats and socks [Clothing]
Don’t list products or services that you are not selling or providing (or that you do not intend to sell or provide).
No
Providing false statements on an application can invalidate your trademark registration. The USPTO conducts randomized audits on whether applicant’s registered trademark is actually selling or providing the goods or services they listed.
